OKI has launched a new printer for small businesses. It claims that this printer will help SMEs to bring back a lot of outsourcing work for the printing of promotional materials and flyers in house. This latest model is the C801. This printer joins the existing line of OKI’s A 3 color printers, C810 and C830.
With this latest addition the company is looking at capturing the small business segment which is growing at a rapid pace after the recession. The recession has helped many people into entrepreneurs giving a huge rise to the number of small businesses. OKI has realized that this segment is here to stay and grow and hence they have created something specifically for this market.
It has a resolution of 1,200x600dpi and offers an output in A3 at 12ppm and 17ppm in mono, in color operation. In A4 this increases to 22ppm and 32ppm. According to Alan McLeish who is senior marketing manager, product at OKI Printing Solutions, with this latest addition OKI will offer a full range of office printer that will provide flexibility and quality for day to day A4 print quality as well as A3 color printing.
Although the market is growing and companies are looking at spending, the approach has been cautious and cost cutting is a major component, especially with SMEs. This printer will help companies to check on the money spent on printing of day to materials as well as promotional materials. The C801 comes at a price of $929.
